February 15, 2010

Theatre Producing Intensive

LA Stage Alliance is pleased to offer a discount for the first annual
Commercial Theater Institute

WEST COAST theatre producing weekend intensive

Pico Playhouse -- Los Angeles, CA
Feb 26 & 27, 2010

After the successful expansion to Chicago, CTI is offering our program to the eclectic theatre scene of Los Angeles. Open to anyone interested in producing, co-producing or investing in the commercial theatre - not only in LA, but on Broadway, Off Broadway, Touring Broadway, and elsewhere, the program will offer practical information of interest to prospective producers, general managers, and investors based in LA, as well as New York and around the country.

Click here for schedule

Sessions to include:
Why produce at all?; the care and feeding of investors; legal aspects; production budget analysis & royalty pools; artist relationships; how to make the deal; moving your show to nyc; script & story development; marketing techniques; what makes a good producer?

Who should attend:
Theatre managers and producers (commercial and non-profit), aspiring theatre producers, artists who wish to learn more about producing, investors, and general and company managers.

Special Price: $275 - regular price $300
Use Code: LAStage
Register online at

For more information call: 212.586.1109

Speakers scheduled to present include:
Gail Berman, BermanBraun
Charles Dillingham, Center Theatre Group

Michael Filerman
David Lee, Grub Street Productions
Jeff Loeb, Pantages Theatre
Neil Meron, Storyline Entertainment
Clint Mitchell, William Morris Agency
Steven Leigh Morris, LA Weekly
Ken Novice, Geffen Playhouse
Michael Ritchie, Center Theatre Group
Michael Rosenberg, La Jolla Playhouse
Jim Stern, Endgame Entertainment
Lou Spisto, The Old Globe
Paula Tomei, South Coast Repertory
Jack Viertel, Jujamcyn Theaters
Craig Zadan, Storyline Entertainment

Presenting partners include:

LA Stage Alliance and Nederlander Producing Company of America

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